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Plus Forty Nine, a Novalis Medienhaus Product, is created to provide tools for migrants living in Germany, specifically in Berlin, to help them better understand and navigate their new environment.

Plus Forty Nine is aimed at individuals who are already in the second stage of migration – those who have achieved a certain level of stability, such as securing housing, employment, or a place of study.

Promoting cultural understanding requires a comprehensive and inclusive approach that addresses the „Selbstverständlichkeiten“ (things taken for granted) of the country. Therefore, our approach involves multiple perspectives and strategies.

  • Radio Show Xpat Berlin. Jazz Radio 106.8fm
  • Podcast PlusFortyNine
  • Morning Espresso Newsletter
  • Workshop “Surviving Berlin”
  • Radio interview
  • Podcast interview
  • Social Media Content
  • Newsletter Referrals
  • Web Ads
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Target Audience

Cultural Integration Journey

Honeymoon

Seeking Stability

Adjustment

Open to local culture

Mastery

Actively integrated

Needs and Pain Points

Media Habits

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