In this week’s episode of Plus Forty Nine, we’ve officially arrived at election week. To help you make sense of the vote, we’re diving into the Wahl-O-Mat, an online tool that matches your views with party platforms. Joining us is Giorgi, co-founder of Loyi, a gamified loyalty platform working with brands like Deutsche Telekom and BMW. We’ll talk about customer loyalty in a digital world, the challenges of building a business in Germany, and Giorgi’s personal experience as an expat. Having lived here for over 13 years—and even married a German—he’s got plenty to share about navigating life in Germany, including a cheat code for German grammar. Plus, in Ask a German, we’re breaking down what Germans really mean when they crave something herzhaft.
